Friday, December 21, 2012

Laura Ashley Helps Shoppers Contribute to a Good Cause

October is the perfect time to get that rosy glow - not only the one caused by bracing autumnal walks and warming fireside drinks, but also the glow from within that comes from being part of something worthwhile.

And October is also Breast Cancer Awareness Month, which carries pink as its signature colour - so there's really no better time to ensure a rosier outlook for patients who have been diagnosed with the disease, which claims around 13,000 lives each year in the UK and is the most common cause of death in women between the ages of 35 and 54.

Now in its 14th year, Breakthrough Breast Cancer works tirelessly through research, education and campaigning, towards preventing and treating breast cancer, with the ultimate aim of completely eradicating the disease.

Want to heighten that rosy glow by getting involved? You can - simply by treating yourself to a selection of gorgeous pink products from Laura Ashley's fashion and home furnishings ranges.

Laura Ashley is proud to be supporting the work of Breakthrough Breast Cancer by pledging 10% of specially selected items to the charity.

Beautiful bedrooms are easily achieved with the classic elegance of the Toile wallpaper and bedlinen, with a bolder pop of pink provided by the sumptuous velvet Louise bedspread.

And to keep you cosy whether sleeping or lounging, Laura Ashley have designed a supremely soft pair of star print pyjama bottoms in deep, rose pink, which can be styled with a short-sleeved, ribbon trimmed top in matching shade. Created in a modal & women's coats elastane blend for ultimate comfort, these pieces will skim and flatter your form, ensuring you look as good as you feel, even when you're in bed or at home.

For out and about, Laura Ashley have created a vibrant hat, scarf and gloves set, again in deliciously deep shade of pink that will put a spring in your step and brighten up the dullest day. Each piece is embellished with a knitted corsage decoration and will keep you toasty when you're braving the cold, as well as perfectly accessorising other knitwear - including cardigans. And with Christmas fast approaching, it's a great time to stockpile some of these lovely sets for the women in your life, as they make the perfect gift or stocking filler.

However you choose to show your support for Breast Cancer Awareness Month this October, Laura Ashley's carefully selected items in gorgeous shades of pink will not only help the work of Breakthrough Breast Cancer, but will have you and your home looking rosily, cosily beautiful too.

For more information please contact:
Laura Ashley PR Team
0207 880 5100

About Laura Ashley
Laura Ashley is one of the UK's leading retailers, with over 225 stores in the UK and Republic of Ireland, plus an expanding international business offering stylish, high quality, great value women's clothing and home furnishings. In the last financial year Laura Ashley sales were ?268.4 million.

As a much-loved British heritage brand Laura Ashley founded in 1953 provides a source of design-led items, good-quality yet accessible fabrics, wallpaper, furniture, lighting and home accessories and women's fashion.

The company also offers an excellent level of services including an array of bespoke options for the home, including made to order upholstery in a choice of over 100 fabric options, made to measure curtains & blinds and a comprehensive Design service.

Laura Ashley has growing franchise operations all over the world, including the Far East, Australia, Scandinavia and South America, as well as increasing numbers of licensing projects for products including carpets, eyewear, scarves and bedlinen.

In addition to an increasing portfolio of store Laura Ashley also offers a mail order service and internet sales at http://www.lauraashley.com.

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